Business Idea (40 points)

• Originality and innovation of the business idea (20 points): The business idea should be unique and innovative in its approach to solving a problem or meeting a need.
• Potential for scalability and growth (20 points): The business should have the potential to generate at least INR 1 crore in revenue within 3 years. The business should also have a clear plan for scalability and expansion.

The Pitch (30 points)

• Clarity and feasibility of the business (20 points): The business idea should be well-structured, easy to understand, and feasible. The plan should include a clear vision and mission statement, a detailed marketing channel and sales strategy.
• Market analysis and understanding of target audience (10 points): The market analysis should demonstrate a deep understanding of the target audience, their needs, and the competitive landscape.

Entrepreneurial Skills (20 points)

• Entrepreneurial spirit and motivation (20 points): The applicant should demonstrate a strong personal drive and motivation to succeed as an entrepreneur. This should be shared via their motivation to join the program, preferably with a personal anecdote. The same can be used for marketing promotion for our channels.
• Potential for scalability and growth (20 points): The business should have the potential to generate at least INR 1 crore in revenue within 3 years. The business should also have a clear plan for scalability and expansion.

Presentation Skills (10 points)

• Clarity and professionalism of the application (5 points): The application should be well-organized, free of errors, and spoken in a clear and concise language.
• Effectiveness of the final video (5 points): The final video should effectively convey the business idea and be engaging. The video should also be of high quality.